Chapter 21 talks about ways in which to write for public relations. If a reporter wants to write in the field of public relations they can write in such areas as, media relations, government affairs, public affairs, industry relations, and investor/financial relations. One thing that I did not realize about public relation reporters is that they are like editorial writers. They are usually trying to get the reader to adopt a certain viewpoint. They work for a certain company or organization so of course they are trying to make that particular institution look good.
Also public relation writers must always be aware of the message the particular organization is trying to send about their product or company. Thus this also makes it very important that they are aware of who their audience is and how the information affects them.
The task of being a public relations writer is all about the power of persuasion. Therefore to be a good writer the person must be extremely persuasive and be able to change people's mind about certain issues.
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